Search Engine Optimisation and its Link with Business Level Strategies July 10, 2017August 15, 2017 admin When someone searches a certain keyword, many results appear, but in what order? Naturally, anybody would want to make their website show as high as possible to increase visibility and their chances of the searcher clicking into the website, as visitors could turn into potential customers. That’s where search engine optimization (SEO) comes in. By employing certain techniques, web developers and writers are able to increase visibility in organic, or often referred to as non-paid, search engine results. SEO may target different kinds of search, including academic, video or image search. Why can’t my website automatically rank at the top? Well, search engines are smart, but they still require assistance. 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