Search Engine Optimisation and its Link with Business Level Strategies July 10, 2017August 15, 2017 admin When someone searches a certain keyword, many results appear, but in what order? Naturally, anybody would want to make their website show as high as possible to increase visibility and their chances of the searcher clicking into the website, as visitors could turn into potential customers. That’s where search engine optimization (SEO) comes in. By employing certain techniques, web developers and writers are able to increase visibility in organic, or often referred to as non-paid, search engine results. SEO may target different kinds of search, including academic, video or image search. Why can’t my website automatically rank at the top? Well, search engines are smart, but they still require assistance. Although major companies like Google, Yahoo or Bing are optimizing their technology to crawl the deeper into the web at high speeds, they still run on algorithms and do not perform like an intelligent mind would. So no matter if your blog or site is the most relevant to the search, you’re unlikely to be at the top. Besides, there are paid ads that would automatically appear at the top of the results for a wide range of keyword searches that you would have to compete with. SEO and its link with Business Level Strategies Not only do businesses want the clicks, but because most searchers don’t just simply search once and be done with it and instead, continually edit their search terms, search again, click into some links, and further hone their search terms. So if businesses can repeatedly show their website in all the search results, they are gaining a better reputation and mindshare with each customer. Chances are very good that they will eventually click through to their website, and since the site kept on displaying in their search, their trust is gained. SEO is also known to have a high return on investment (ROI), which sometimes makes it more efficient to employ as compared to other marketing strategies. Black Hat vs White Hat SEO Black hat SEO refers to the use of techniques and strategies that are against search engine regulations. Black hats mainly focus on search engines and not so much human audiences. These sites often do not last long as they will be discovered and taken down. A short list of black hat SEO techniques includes: keyword stuffing, invisible text, and content spamming. White hat SEO is just about the opposite. White hat techniques include keywords inclusions, analysis and research as well as rewriting meta tags in order of relevance. This can be more tiresome, and content needs to be constantly updated, but at least it’s ethical. Visit Sydney SEO Partners and get inspiring ideas and services!